Introducing Curls in Bloom. A dedicated natural hair care brand, designed for kinks, coils & curls. Locally inspired & Locally produced, Curls in Bloom includes sustainably sourced ingredients such as coconut, shea butter, castor oil & unique floral waters that deeply care for & nourish your hair. Contains vegan friendly, high quality ingredients sustainably sourced and ethically farmed from South African farmers. The range is free from sulphates, parabens, silicones, mineral oils & petroleum. It is an all encompassing hair care brand that caters for all your hair care needs. From washing to treating & styling your hair.